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At the heart of our brand story is the vision of creating natural haircare products that deliver professional performance without the need for harmful ingredients. Nicole Lamers, a passionate hairdresser, and educator with 20 years of experience, noticed a significant gap between the use of natural products and the professional haircare market.
In 2021, she embarked on a mission to bridge this gap and provide haircare solutions that combine the power of natural ingredients with professional results. As a proud Western Australian, Nicole drew inspiration from the abundant natural resources and healing properties that Australia has to offer. Incorporating these incredible ingredients into her products, she created a range that celebrates the beauty of nature and harnesses its magic. The breathtaking coastline of Western Australia serves as a constant reminder of the brand’s connection to the natural world and guides its ethos. Sustainability and eco-friendliness are the core values of our brand. Nicole firmly believes in living in harmony with the Earth and understands the responsibility of the beauty industry to reduce waste and create sustainable products.
AER aims to strike that balance by utilizing natural ingredients and committing to eco-friendly practices. Community and connection are also integral to our brand. Nicole’s passion for building meaningful relationships and fostering a sense of belonging drives the brand forward. AER represents the connection between the Western Australian land and its vibrant community, embracing the values of inclusivity and togetherness. Join us on our journey as we strive to create products that not only enhance the beauty of your hair but also nourish the soul and protect our planet. Let’s embark on this sustainable and community-focused adventure together, inspired by the beauty of Western Australia’s land and its people.
Our Brand Values
AER Haircare is more than just a brand – it symbolizes a lifestyle centred around holistic hair wellness. Our philosophy revolves around using scientifically tested plant-based ingredients that synergistically work together to naturally enhance the health and beauty of your hair. We firmly believe that the path to truly stunning hair does not lie in the use of harmful chemicals or temporary quick fixes that may lead to long-term damage. ER
At AER Haircare, we are dedicated to understanding and harnessing the power of nature. Through rigorous scientific research and analysis, we aim to unlock the secrets hidden within botanicals that can revolutionize the way we care for our hair. Our products are meticulously crafted to provide you with unparalleled benefits, as we firmly uphold our commitment to using plant-based ingredients that have been proven to be effective and safe. Our holistic approach considers not only the external factors influencing hair health but also the internal well-being of your scalp and hair follicles. We believe that true hair wellness goes beyond surface-level solutions and requires a comprehensive understanding of the intricate mechanisms at play.
By delving into the world of science and embracing nature’s abundance, we have created a range of products that offer you a lifetime of happy and healthy hair. When you choose AER Haircare, you are choosing a journey towards hair wellness and beauty that will transcend short-term trends and fads. We pride ourselves on providing long-term solutions that nourish your hair from root to tip. Our mission is to empower you with the knowledge and tools to embrace your natural beauty and support your hair’s inherent vitality. In essence, AER Haircare is your trusted partner in the pursuit of total hair wellness and beauty. Join us on this extraordinary journey, as we uncover the incredible potential that nature has to offer and bring you a lifetime of happiness through healthy, radiant, and naturally beautiful hair.
Our Core Values
One of our core values is the importance of cruelty-free cosmetic products. We are dedicated to setting an example of leadership and responsibility, not only within the haircare industry but also on a global scale. We firmly believe that no animal should suffer for the sake of beauty, and we advocate for the elimination of any form of animal testing.
As part of our strong commitment to sustainability, we have initiated a significant effort to incorporate post-consumer recycled (PCR) materials in all our packaging. While we cannot guarantee that every consumer will recycle our packaging, we believe in doing our part to ensure that the materials we use have a chance for another life, rather than ending up in landfills. By using PCR materials, we are actively reducing the demand for virgin resources and contributing to the circular economy.
Nature serves as our ultimate inspiration and guide. We view nature not only as something to be cherished and protected but also as a model of sustainability. We believe in emulating the regenerative and balanced systems found in nature to create sustainable practices within our business operations. By following nature’s lead, we can minimize waste, conserve resources, and work towards a harmonious coexistence between profitability and environmental responsibility.
We are confident that more industries will discover the immense potential of sustainability as they align their practices with the principles of nature. As this understanding grows, the idea that “nature works” for both environmental sustainability and the bottom-line will become increasingly recognized. Profit and environmental responsibility will no longer be seen as conflicting goals, but rather as complementary forces that can drive long-term success and positive impact.
AER prides itself on crafting and developing product aromas exclusively using natural essential oils. We have a deep appreciation for the art creative perfumery, inspiring our unwavering dedication to utilizing natural and naturally derived ingredients. Having full control over the fragrance creation process allows us to maintain the highest standards of quality and consistency.
We are confident that more industries will discover the immense potential of sustainability as they align their practices with the principles of nature. As this understanding grows, the idea that “nature works” for both environmental sustainability and the bottom-line will become increasingly recognized. Profit and environmental responsibility will no longer be seen as conflicting goals, but rather as complementary forces that can drive long-term success and positive impact.
What does our name mean?
Derived from the Latin word for Air, AER holds a profound significance in our brand. Air, though invisible, is undeniably vital to our survival. It connects us to the very essence of the earth and reminds us of our intrinsic bond with nature. The air element carries with it a rich tapestry of symbolism, representing communication, breath, and life itself. When we pause to contemplate the ways in which air interacts with our senses, we begin to truly comprehend its power. Through this understanding, we can embark on a journey of heightened awareness, becoming more present and attuned to the world that surrounds us. So, take a breath. Slow it down and create a moment of profound self-care and grounding. Allow the air to nourish your being and remind you of our interconnectedness with the natural world. Embrace this vital element and let it guide you to a deeper sense of peace and harmony.